November 4, 2013

Review of ‘Dot Complicated’: A guidepost for our social era

Randi-Zuckerberg
Randi Zuckerberg at her book release party in San Francisco on Thursday night.

Randi Zuckerberg’s new book offers wise advice on how to balance our personal & professional lives online

Target audience: Small and mid-size businesses, entrepreneurs, marketing professionals, social media managers, college students, job seekers, Facebook users and anyone navigating the social media landscape.

JD LasicaCool your online jets, kids. You too, mom and pop. Step away from the habit of 24/7 smartphone gratification. Friend only real friends. Treat others with respect. And don’t try to carve out an Internet persona different from your real-world self.

Those are a few of the common-sense prescriptions Randi Zuckerberg offers for the legions of always-on overindulgers bingeing on a social media sugar high in her new book Dot Complicated (249 pages, HarperCollins), coming out tomorrow. Continue reading