Once upon a Myspace time, I tried searching for a few band profiles inside the Myspace network. I didn’t get the exact spelling and spacing right, and ended up on a total search maze. What a disaster! From there on out, I would actually leave Myspace, go back to Google and search there for a Myspace profile. Strange and sad thing is, Myspace search is actually “powered by Google.” Perhaps Myspace has made improvements in this area by now, but I wouldn’t know because I will probably never try again. A year or so later when Facebook features started trumping Myspace, so did its profile search. Facebook currently maintains a dominant position when it comes to people search. However, when the search involves anything outside of people, Facebook search is known to be one of the most frustrating experiences ever. Now after the fairly recent arrival of Google profiles, the fight for the most effective profile aggregator begins.