The companion article to this presentation is titled “14 Successful Techniques for Building Your Industry Voice with Social Media” (view on docstoc, download PDF, Summary of article). The article includes many more examples than you’ll see in the presentation (time: 38:44).
During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I’ll be writing a lot more about this subject.