October 31, 2012

How to use content communities to expand your brand’s reach

Use targeted content to take your business to the next level

This is the first of a two-part series. Coming next:
• Build links to your site with video content

Guest post by Julianne Staino
Distilled

“Content is king!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (e.g. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy.)

Besides the obvious SEO benefits to having original content, engaging material also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

October 29, 2012

3 steps to verify your website on Pinterest

Show off your website url on Pinterest

Target audience: Businesses, brands, marketers, Web publishers — anyone with a Pinterest account and a website.

JD LasicaYou may have missed the announcement Thursday that Pinterest is now giving website owners a way to verify your website on your Pinterest profile page, whether it’s your own page or your brand’s page.

The idea is that by attaching your online identity to your Pinterest account, it brings a little more authority and credibility to your pages there — or, as Pinterest puts it, they’re letting you “express who you are.” It’s a good idea to go ahead and do that, since the pinboard-style image sharing website is now the third most popular social networking site, behind only Facebook and Twitter. (I’m at http://pinterest.com/jdlasica, come say hi and show off your own boards.)

3 steps to verify, but you need access to your site

1To begin, log in to your Pinterest account and select Settings in the dropdown under your icon at the top right. Scroll down and click the Verify Website button next to your site’s url. Note that Pinterest only supports verification for top-level domains, like www.yourcompany.com (or .org, .biz, .co, etc.). Continue reading

October 15, 2012

How Pinterest can help your marketing to go viral

Driving big traffic and making Pinterest a real marketing solution

Guest post by Colby Almond
97th Floor

When I was first introduced to Digg in 2007, I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A few months ago my girlfriend, Alaina, was on her laptop on the couch totally enchanted by some type of site I had never seen before. However, I knew the passion and attention she was giving the site was all too familiar. There she was pinning and repinning content onto her boards like it was her job.

As a marketer of nearly seven years, I absolutely knew this “Pinterest” thing was going to be huge. I never would have expected, however, that it would change the world of viral marketing so quickly.

By early this year, Pinterest exploded from a casual social network to an absolute powerhouse of more than 10 million users. It’s now driving more referral traffic than Google+, YouTube, and LinkedIn. For a social network that long remainded under the radar for the marketing industry, these are numbers that can’t be ignored. Continue reading

July 31, 2012

Don’t mess with Texas (or reddit)

This is the second of two parts. Also see:
reddit is the elephant in the room of social media marketing

http://imgs.xkcd.com/store/imgs/8bit-1.pngChris AbrahamMy recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week in Reddit is the 800-pound Gorilla in the room, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Commit making reddit your morning news and the novel you read before you go to sleep. This week, I want to add a few more specific tips. Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

This is the first of two parts. Also see:
Don’t mess with Texas (or reddit)

Chris Abrahamreddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, Facebook, Instamatic, and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottom-up self-organization. Continue reading

June 25, 2012

Have you embraced Pinterest for your brand?


Guess jeans turned users’ Pinterest boards into campaign ads.

 

The booming social network reminds us that text can no longer stand on its own

Chris AbrahamIf you use images or photos on any of your sites, you’re probably already on Pinterest, whether you’ve registered on Pinterest or not. So, what are you going to do about it?

If you’re not on Pinterest, you’re already losing control of your visual brand by virtue of not participating. Pinterest is going to push you to better brand your content and intellectual property in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright notices, or garish splashes of brand that takes away attention from the message in the image.

So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media? I know, when you post your own pins on Pinterest, you can add a source link-back URL. I know when people pin your content from your own blog’s “pin this” button that the link-back is attached to the image; however, most pins don’t happen in ways you even remotely control. That’s why National Geographic blocks Pinterest: losing control of IP scares the bejezus out of copyright-dependent organizations like Tony Stone, National Geographic, Getty, and Corbis! Continue reading