April 7, 2014

How to engage bloggers down the long tail

Social Media Marketing

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

OMVS14Chris AbrahamIt’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

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March 17, 2014

10 tips on using Pinterest for your small business

Pinterest-images
Image by Nito courtesy of BigStockPhoto

Target audience: Small businesses, marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, nonprofits, educators, Web publishers.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaPinterest is for more than recipes, home decorating, and DIY crafts. This unique social media network now has more than 70 million registered users, with 70 percent of them in the United States. Bottom line: Pinterest is a great platform for promoting your small business.

If you’re not familiar with it, Pinterest is an image-based site where posts are called “pins” and consist of images with short captions. At its heart, the site is a huge, interconnected online corkboard where users can share the things they enjoy.

Here are 10 tips for marketing your small business on Pinterest.

Plan out your brand

1Before you create your Pinterest business page, you should have a strategy in place for how you’ll use it to build your brand. Will you post photos of your products or your people? Create images or infographics based on quotes and statistics?

Take a look around Pinterest and see what similar companies are doing. You may find a set of themes or formats that will work for your business. With a pre-planned strategy, you’ll be less likely to run out of enthusiasm and drop your Pinterest marketing efforts. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

reputation

Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions


Photo courtesy of marketspan via Creative Commons

Flipboard, Foursquare, Instagram, memes & more ideas!

Chris AbrahamOK, we’re in the second week of January, but most of us are just settling back into work. So now’s a good time to think about where you want to take your digital marketing efforts for the rest of 2013.

Take what you want, leave the rest and let me know in the comments where you agree or (especially) disagree.

Start a blog

1I know what you may be thinking: Blogging is dead. However, if you’ll notice, most of what folks are sharing online via TwitterFacebookPinterest, Tumblr, and Google+ are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. Continue reading