March 17, 2014

10 tips on using Pinterest for your small business

Image by Nito courtesy of BigStockPhoto

Target audience: Small businesses, marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, nonprofits, educators, Web publishers.

Guest post by Megan Totka

MeganTotkaPinterest is for more than recipes, home decorating, and DIY crafts. This unique social media network now has more than 70 million registered users, with 70 percent of them in the United States. Bottom line: Pinterest is a great platform for promoting your small business.

If you’re not familiar with it, Pinterest is an image-based site where posts are called “pins” and consist of images with short captions. At its heart, the site is a huge, interconnected online corkboard where users can share the things they enjoy.

Here are 10 tips for marketing your small business on Pinterest.

Plan out your brand

1Before you create your Pinterest business page, you should have a strategy in place for how you’ll use it to build your brand. Will you post photos of your products or your people? Create images or infographics based on quotes and statistics?

Take a look around Pinterest and see what similar companies are doing. You may find a set of themes or formats that will work for your business. With a pre-planned strategy, you’ll be less likely to run out of enthusiasm and drop your Pinterest marketing efforts. Continue reading