April 8, 2009

Social media and your personal brand

Shira Lazar on social media and building relationships from JD Lasica on Vimeo.

JD LasicaIf I could point all the 18- to 29-year-olds in the land to one video about how the social media revolution has fundamentally reshaped power relationships and entrepreneurial opportunities, it would be to this 13-minute video riff with Shira Lazar.

I’ve been following Shira’s online pursuits for a couple of years — she posts videos from her Nokia phone at shiralazar.com — but I didn’t meet her until last month’s South By Southwest Interactive conference in Austin, Texas, and came away enormously impressed.

Shira, who’s based in Los Angeles but can often be seen at tech events everywhere, describes herself as “a crossover personality/hyperjournalist” who develops content for the Web and TV. (Hyper in the sense of modern, multifaceted and multimedia, rather than overcaffeinated.) [OK, Shira claims she said “hybrid journalist.” Maybe so. But hyper seems more apropos somehow. Besides, what’s a hybrid journalist? Half reporter, half tomato?]

She offers advice to those just starting out in the workforce or with a Web enterprise who don’t necessarily want to work for a big company: “Find your voice. That’s the most important thing: What makes you stand out?” Start blogging and twittering to develop your personal brand.

She also talks about how traditional news and entertainment media are now embracing this strange new world of social media. “They want to be in our club now. It’s pretty cool.”

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