April 20, 2009

Oprah takes Twitter into the mainstream

Ayelet NoffDeep down I guess we all wish the start-ups whose services we like to use would stay as they are forever. Take for example Vimeo, a really great service with an awesome community that never quite made it into the mainstream.

It is basically clear now that Twitter will not be one of those services. If the recent Ashton Kutcher (@aplusk)/CNN (@cnnbrk) race to 1 million followers taught us anything it’s that Twitter is only going to get bigger.

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April 20, 2009

Stars don’t need to follow-back on Twitter

NEW YORK - NOVEMBER 13: Television journalist ...
Image by Getty Images via Daylife

Chris AbrahamSo many folks are scolding stars like @oprah and @barbarajwalters because they’re not following-back the thousands of fans who are following them.

Here is a case in point from Lena Claxton and Alison Woo, Don’t Make Oprah’s Twitter Mistakes:

Right now by only following 10 people, she’s using Twitter as a broadcast medium. The power in Twitter is in speaking AND listening. And for someone who already has a huge platform to speak to her audience with her TV show, she might consider using Twitter to LISTEN and engage in conversation.

Stars don’t need to follow-back. They’re stars.  Their brand is secure and we don’t even need to engage in a conversation with us, necessarily.  And, if Barbara Walters and Oprah Winfrey do a good enough job at nodding, winking, and sharing insights into their lives, their process, and their experience, that’s good enough, because they’re stars, they’re not like us, and they don’t really need our approval.

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