Deep down I guess we all wish the start-ups whose services we like to use would stay as they are forever. Take for example Vimeo, a really great service with an awesome community that never quite made it into the mainstream.
It is basically clear now that Twitter will not be one of those services. If the recent Ashton Kutcher (@aplusk)/CNN (@cnnbrk) race to 1 million followers taught us anything it’s that Twitter is only going to get bigger.
Right now by only following 10 people, she’s using Twitter as a broadcast medium. The power in Twitter is in speaking AND listening. And for someone who already has a huge platform to speak to her audience with her TV show, she might consider using Twitter to LISTEN and engage in conversation.
Stars don’t need to follow-back. They’re stars. Their brand is secure and we don’t even need to engage in a conversation with us, necessarily. And, if Barbara Walters and Oprah Winfrey do a good enough job at nodding, winking, and sharing insights into their lives, their process, and their experience, that’s good enough, because they’re stars, they’re not like us, and they don’t really need our approval.