A brilliant idea is defined by how hard you slap yourself in the forehead, saying, “gee, that’s awesome — but so obvious, why didn’t I think of that?” Anthologize is that simple, elegant, “it never occurred to me” idea that I have been waiting for forever: a WYSIWYG way of drag-and-dropping together a linear narrative out of what is often an amalgam of reverse-chronological, jumbled-together, blog posts. Export it into an online, web-accessible “book” or even a proper ebook in the PDF, ePUB or TEI formats that can be exported and popped into your favorite ebook reader like the Amazon Kindle or Sony eReader.
Here’s a 3-minute video of BT (British Telecom) CEO Ian Livingston I took prior to the gala dinner party BT held for the Traveling Geeks atop the BT Tower in central London.
What’s interesting is not the gracious greeting he gave to the Geeks, but the way in which he described the the culture of Great Britain’s largest telco. He said BT doesn’t start from the premise “that every innovation comes from our labs. It was probably never true, and now definitely isn’t true.” He discusses BT’s propensity “to be open and inclusive, and to try to bring the best from all the world, because we are only a small island here.”
During the dinner that followed, we individually heard about the company’s efforts to extend its open source mobile platform and other efforts that BT is working on.
You’ll hear a couple of questions from uber-blogger Robert Scoble in the video. This was my second video done with a Flip Ultra.
• JD Lasica: The future of television: Social TV
• Howard Rheingold: Will BT let JP create the first open network operator? One scenario for the mobile Web
While , has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics.
Once we got our hands on the social media metrics service SM2, by Techrigy, and started playing around, we kicked ourselves! Not only are metrics an awesome way of proving efficacy to our clients but they’re also amazing business development secret weapons, allowing us to create real-world scenarios that aid in our wooing of clients, both in casual correspondence as well as in proper proposals.
I would like to give you a quick run through some of the charts we have been creating for ourselves and our clients. The Fresh Air Fund has been nice enough to allow us to use their charts and metrics as examples of the kind of interesting and useful metrics we are able to collect and monitor.