September 24, 2012

Win the online reputation land war

Online reputation management tries to replace negative results with positive & neutral entries

Chris AbrahamWhile I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management, or ORM. Continue reading

September 17, 2012

5 tips for managing your community on Google Plus

How to get the most out of your G+ community

Guest post by Jen Lopez
SEOmoz 

You know that having a Google Plus strategy is important and you may also know how you should optimize our brand page for SEO purposes, but have you begun to manage your Google Plus community? Lately the team at SEOmoz has been working hard on making sure that Google+ isn’t thought of as just a third sock but as an important part of our social and search strategy.

Today I want to show you five ways you can use Google+ to engage more with your community, all the while helping your site and brand page show up more in searches. Now, let’s walk through some of these tactics.

One thing to remember is that with any kind of social strategy, what works great for us may not be the best for you. So test things out and see if they work. Here are the tips!

Check your notifications and respond

1You probably want to slap me in the face right now, right? I mean come on, of course you check your notifications — but do you respond? Every single morning when I log into Google+ the very first thing I do is check notifications. I start with the oldest and work my way forward and I respond to as many of them as possible. Continue reading

August 29, 2012

Remove those regrettable online reputation tattoos

Chris AbrahamThe way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

You’re at the mercy of the Panopticon: networked cameras are almost ubiquitous

Your online reputation on Google Search is a culmination of all your separate, discrete (or indiscreet) choices — sort of like tattoos — and it’s always easier to not get inked in the first place than it is live with the consequences or go through the pain and expense of having all of your tribal, prison, lower-back, ankle, neck, and face tattoos removed. Continue reading

August 22, 2012

Own your online reputation with help from your friends

Chris AbrahamMany hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what they believe, what they’ve done, and what they’re doing.

Continue reading

August 2, 2012

How to take control of your online reputation

Chris AbrahamI have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.

Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Continue reading

November 19, 2009

Using Twitter Lists to manage your reputation

How to use Lists to monitor your personal & professional brands

Joanna LordThere’s been a lot of talk about Twitter Lists. How do you use them? How can they be improved? What is Twitter hoping to do with them … down the road? Not to mention the many posts on how pointless or awesome they are. Gotta love the Twitter buzz.

Well, I’m going to take a step back and focus on an actual use I’ve found for the new addition to our Twitter bag-of-tricks. Over the past few weeks I’ve started using the lists function in my online reputation management (ORM) endeavors. For those of you not that familiar with ORM and its many awesome faces, let me share with you a few things. Continue reading