March 24, 2014

Do your Twitter followers matter to your brand?

Hard at work

Think about the kind of Twitter users you follow back

Post by Tristan Anwyn

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.

Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.

So how does the company you keep affect your brand? Continue reading

September 5, 2013

Why you must armor your online reputation

armadillo
Image by Mark Dumont on Flickr (CC BY)

Before a crisis hits, get ahead of the problem by steeling your defenses

Target audience: Online reputation management experts, marketing professionals, SEO specialists, businesses, Web publishers.

Chris AbrahamWhen high-end online reputation management experts like me get together and kibitz about prospecting new business, we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck.

Long story short: hire me or someone like me if you don’t have a big pile of time but do have a small pile of money. Otherwise, spend some of your own time, talent and treasure doing a serious domain name buy, setting up a comprehensive array of sites, blogs, and social media profiles, and keeping them fresh through updates and thoughtful maintenance.

Yes, this could well be a pretty big project that will probably require special budgeting, a little hiring, some additional managing, or some personal time-management for the additional items on your own plate, for sure. Continue reading

June 18, 2013

5 tips for repairing your damaged online reputation

repair
Photo courtesy of robert_a_dickinson (Creative Commons)

Monitor and make strides to develop the reputation you want

Guest post by Debbie Allen

DebbieAllenThrough my own experience as an online marketer, content writer and blogger, I know that online reputations are very important. I also know that just a few years ago there was a very popular saying that was used by some of the so-called online gurus, and that was to “fake it until you make it.”

Unfortunately, faking it may have ruined many people long before they had any chance of making it. You can’t hide from a bad reputation.

The truth is the public is not stupid. They can see through the nonsense that some marketers put out there. People appreciate being treated with respect and dignity. Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

reputation

Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

September 26, 2012

Why you need to buy all your domain names now

Chris AbrahamIf you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest.

Expensive? Don’t tell me how expensive that’ll be, because it’ll surely end up being a lot cheaper than options B, C, etc. — where option B is the thousands of dollars you’ll need to spend if someone else gets your domains first and is willing to sell them back to you and option C is when, instead of selling your domain name back to you, they create an attack site where mis-info is the special of the day.

Continue reading

September 24, 2012

Win the online reputation land war

Online reputation management tries to replace negative results with positive & neutral entries

Chris AbrahamWhile I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management, or ORM. Continue reading