Think about the kind of Twitter users you follow back
Post by Tristan Anwyn
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.
Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.
So how does the company you keep affect your brand? Continue reading