June 17, 2015

4 best practices to establish your personal brand

Photo courtesy of University of Salford Press Office (Creative Commons BY)

Post by Taylor Tomita

Taylor2In a world that is becoming engulfed in technology, the relevancy of social media continues to skyrocket. We’ve seen businesses come to terms with the fact that they have to become more social to remain relevant.

But what about you? Just as companies are finding their voice and creating a social presence, you have your own opportunity to create a personal brand and burnish your online reputation. Whether you are a business owner, the host of a podcast or an independent agent, it’s important to hone your personal brand if you’re to establish yourself as a thought leader within your industry. Continue reading

March 24, 2014

Do your Twitter followers matter to your brand?

Hard at work

Think about the kind of Twitter users you follow back

Post by Tristan Anwyn

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.

Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.

So how does the company you keep affect your brand? Continue reading

September 5, 2013

Why you must armor your online reputation

Image by Mark Dumont on Flickr (CC BY)

Before a crisis hits, get ahead of the problem by steeling your defenses

Target audience: Online reputation management experts, marketing professionals, SEO specialists, businesses, Web publishers.

Chris AbrahamWhen high-end online reputation management experts like me get together and kibitz about prospecting new business, we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck.

Long story short: hire me or someone like me if you don’t have a big pile of time but do have a small pile of money. Otherwise, spend some of your own time, talent and treasure doing a serious domain name buy, setting up a comprehensive array of sites, blogs, and social media profiles, and keeping them fresh through updates and thoughtful maintenance.

Yes, this could well be a pretty big project that will probably require special budgeting, a little hiring, some additional managing, or some personal time-management for the additional items on your own plate, for sure. Continue reading

June 18, 2013

5 tips for repairing your damaged online reputation

Photo courtesy of robert_a_dickinson (Creative Commons)

Monitor and make strides to develop the reputation you want

Guest post by Debbie Allen

DebbieAllenThrough my own experience as an online marketer, content writer and blogger, I know that online reputations are very important. I also know that just a few years ago there was a very popular saying that was used by some of the so-called online gurus, and that was to “fake it until you make it.”

Unfortunately, faking it may have ruined many people long before they had any chance of making it. You can’t hide from a bad reputation.

The truth is the public is not stupid. They can see through the nonsense that some marketers put out there. People appreciate being treated with respect and dignity. Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation


Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading