December 17, 2012

Turn your website into your social media brand HQ


Image by elycefeliz on Flickr

Make your website your communications hub

Target audience: Businesses, brands, developers, marketing professionals, SEO specialists, geeks, general public.

Chris AbrahamAt the end of the day, none of us owns anything we do on Facebook, Twitter, PinterestGoogle Plus. What we do own is our personal properties.

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the ballroom at the Rosslyn Marriott. Continue reading

November 13, 2012

Your online brand matters more than you realize

Manage your online presence to cultivate a positive reputation

Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public.

David SparkWhat you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.

Two weeks ago I moderated a panel discussion for the Jewish Community Federation Business Leadership Council on building and protecting your online brand. Joining me and Franson on the panel were Shanee Ben-Zur, social media strategist and manager for NVIDIA, and Daniel Bernstein, product partnerships lead for Social/Google+ at Google. Continue reading