March 2, 2011

Two faces of social media: marketing vs. enterprise 2.0 collaboration

Seeking out value from social media for human resources

David SparkHere’s some of my coverage from the Enterprise 2.0 Conference in Santa Clara, Calif., in November. I was covering the event for Dice and Dice News.

Sure social media is a great tool for marketing, but its communications capabilities make it a great tool for your company’s HR department as well. In a chat with Oliver Marks (@olivermarks), head of the HR track at the Enterprise 2.0 Conference and consultant with the Sovos Group, I asked him about how various industries are approaching the use of social media tools in the workplace and in the recruiting process.

March 16, 2009

What are your productivity bad habits?

David SparkLast Friday I attended the first ever GTD Summit, which was a conference about personal and managerial productivity. GTD stands for “Getting Things Done” which is also the name of the best-selling book by David Allen.

What’s ironic, as collaboration consultant Oliver Marks explained, is that this conference was about talking about productivity rather than actually being productive. This conference wasn’t like any other in that people were rather euphoric over the GTD philosophy. It had a kind of quasi-cultish tinge to it without actually being creepy. That’s because David Allen, the guy who started it all, is a rather mild-mannered guy. And this average guy created a productivity system that others have gone on to repeat, adopt and coach others how to do.

On the outset, most of the GTD principles sound like basic common sense. But not all of us actually adopt common sense. GTD aims to incorporate these productivity tips into people’s daily habits. Others claim that the adoption was life changing. They must believe it since they all forked over $1,000 to just talk about productivity. The topic of personal productivity is hot. Lifehacker is the sixth most popular blog on the Web.

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