Ditch the assumptions & consider the client’s needs

Target audience: Marketing professionals, business owners, harried executives.

When I decided to hire a virtual assistant, I had no idea how much I’d learn from the process.

Here’s the story:

I’ve recently relaunched my business and have very specific areas I want to grow it in. There were a couple of things I realized when I made the decision to dust off my entrepreneurial shoes:

• I needed to have a system with which to track, develop and maintain new business relationships – hence my exhausting search for a small business CRM (customer relationship management) system that would work the way I needed it to. Continue reading →