March 26, 2014

Why promoting a brand takes perseverance

persistence

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

Chris AbrahamIf you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global and impersonal and often anonymous. Plus, there’s no accountability.

At least in a bar, you can sit right next to the someone you want to meet and then just bide your time until there’s a lull in the noise or you can catch an eye. The Internet’s just not like that. Social media is loud and tends to be an insider’s club. We resonate with people we already know, be it in our in-boxes, our rivers of news, or our walls, we tend to tune out unknowns. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services, too. Continue reading

January 24, 2009

Obama: Transparency in government for all of us

JD LasicaI was thrilled today to see that, as one of his first official acts of business, President Obama signed an executive order that effectively reversed eight years of government secrecy by interpreting the Freedom of Information Act as favoring disclosure and transparency by default.

Remember, we should all cheer this, because citizens are the media, too — you don’t have to be a newspaper journalist to use FOIA. Here’s a reminder from Dan Gillmor in the package I edited on citizen journalism: Freedom of information: It’s for everyone.

Washington Post: New Obama Orders on Transparency, FOIA Requests.

CNET News.com: Obama to .gov agencies: More Internet openness

Broadcasting & Cable: Media Praise Obama FOIA Fixes.

Business & Media Institute: Obama ‘Openness’ Announcement Greeted with Cheers in CNBC Studio Says Anchor.

Here’s an excerpt from the FOIA memo (and scroll down for the full memo):

The Freedom of Information Act should be administered with a clear presumption: In the face of doubt, openness prevails. The Government should not keep information confidential merely because public officials might be embarrassed by disclosure, because errors and failures might be revealed, or because of speculative or abstract fears… All agencies should adopt a presumption in favor of disclosure, in order to renew their commitment to the principles embodied in FOIA, and to usher in a new era of open government. The presumption of disclosure should be applied to all decisions involving FOIA.