November 5, 2009

Highlights from ad:tech New York 2009


David SparkI just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco.

At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.

I was more interested in what’s trending and at this show I saw a really big push towards businesses generating revenue from content. Advertisers are slowly realizing they need to be media companies as well, but not wholly. In fact, there’s a symbiotic relationship between paid advertising and earned media.

Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.

While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”

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August 18, 2009

Online communities are most authentic

second-life
Amanda in Second Life, by Cosmic Kitty

Chris Abraham“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!”
Chauncey Gardiner, from Being There

Online communities are not virtual. They don’t exist only in the bits and bytes on the series of pipes known as the interwebs. To the contrary, I have found, in the 26 years that I have been online, that the relationships and bonds that people form online are not only real but in many cases are more authentic because they’re chosen by each member rather than being thrust upon them by history, family, or cultural expectations. (Via the Communispace blog)

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