April 21, 2015

Why you should hang your shingle on Medium


Use Medium to bring your writings to a younger, hipper audience

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamIdon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates.

Today I’d like to show you how to tap Medium’s social network, friend network, and import tool to take your under-read and unappreciated articles and shoehorn them into the hottest and most chic writers platform ever invented.

What’s best about Medium, however, is that it takes your boring WordPress posts and makes them not only as beautifully rendered as all the top global online publications, but it makes your work easier to read, more compelling, completely mobile-friendly via a responsive template, it offers readers an idea as to how long each read will take, and even enforces citation to your source blog if you import your article directly from your home site via their URL importer. Continue reading

November 19, 2012

Meograph: Multimedia storytelling made easy

Misha Leybovich, co-founder of Meograph, an interactive storytelling tool (Photo by JD Lasica).

Start-up wants to democratize the creation of interactive video storytelling

Target audience: Journalists, educators, tourism professionals, broadcast news professionals, businesses, nonprofits, cause organizations, Web publishers, general public.

JD LasicaOne appealing storytelling startup that launched four months ago, Meograph, gives online storytelling an added dimension that too often has been missing: context.

With Meograph, you can create what co-founder/CEO Misha Leybovich calls “4D storytelling” through a simple interface that lets users add images, video and text to a story they want to tell. It’s free.

“The big vision is that we want to democratize the creation of interactive video storytelling,” Misha said over coffee at ING Cafe in San Francisco earlier this month.

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that contain combine video with maps, a timeline and links, filling in that often missing context of where and when. Continue reading

February 23, 2010

17 visionaries predict impact of social on the enterprise

Nicholas de Wolff, National Film Fes­ti­val for Tal­ented Youth: "Too many peo­ple are div­ing into the Web 2.0 and 3.0 pools before they even know with whom they are swim­ming."
Nicholas de Wolff, National Film Fes­ti­val for Tal­ented Youth:
“Too many peo­ple are div­ing into the Web 2.0 and 3.0 pools
before they even know with whom they are swim­ming.”

Social business seen as making seismic waves in marketing, sales, operations

Christopher RollysonThe adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Global digital word of mouth is disrupting growing swaths of business models, and CEOs want to understand its opportunities and threats. Although the Web is resplendent with prognostications from social media gurus, the voices of enterprise practitioners are too rarely heard.

To remedy that, I’ve gathered the perspectives of highly experienced executives who share their thoughts on how Web 2.0 is changing their businesses and mindsets. They also share its limitations and problems. Keep in mind that each contributor wrote independently, and I have made no attempt to unify their views, although I will offer my analysis and conclusions as well as the intriguing backstory below. Here is a sampling of the group’s eclectic insights:

  • A seismic shift in marketing is emergent, and chief marketing officers will require robust strategies to succeed consistently with Web 2.0 and use it to their advantage.
  • Gamification will redefine “work” and “play” and gradually make them indistinguishable.
  • Performance demands on government will force it to shed its laggard stereotype and pioneer social business at local and federal levels.
  • Arguably the biggest disruption of all is that green energy is enabling billions of previously unconnected people to join the world as participants; China and India are two of the fastest growing economies of the world, and millions of people are jumping online every year. Infrastructure limitations are forcing extreme innovation.

Continue reading

February 22, 2010

Discount for NewComm Forum attendees

Shel Israel & Laura Fitton
Shel Israel and Laura Fitton at NewComm 2009m (photo (cc) by Kenneth Yeung)

JD LasicaI‘ve been a senior fellow with the nonprofit Society for New Communications Research since shortly after it was founded about 6 years ago and always look forward to the NewComm Forum it holds each spring in Northern California and fall in Boston/Cambridge.

SNCR has just announced the lineup for the next NewComm Forum and is offering a discount to readers of Socialmedia.biz. I’ll also be giving an hourlong presentation on New Paths for Journalism. Details:

What: NewComm Forum, the premier conference focused on helping communications professionals to leverage the power of the social web. Founding fellow Shel Holtz calls it the best event of its kind.

When/where: April 20-23, 2010, San Mateo, Calif.

Theme: The Social Web – Redefining Business

Discount code: NCF133 gets you a $100 discount, plus an additional $200 early bird discount if you register by March 12. Register on this page.

My session: Entrepreneurial journalism: Next year’s media model today
Friday, April 23 at 10:15am

Story after story proclaims a crisis in U.S. journalism, as major news organizations appear on the brink of bankruptcy and the public is left wondering who’ll be left to cover the news. J.D. Lasica, a journalist and social media consultant, argues that a solution can be found not in propping up existing news institutions but in making way for a new generation of
entrepreneurial news gatherers who marry the best of journalism with the dynamic, connective abilities of social media. Continue reading

February 10, 2010

The top 5 reasons brands fear social media

Ayelet NoffI‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.

What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:

1) They’re afraid they’ll lose control of their brand and open themselves up to negative feedback – When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is why you exposed them to your brand in the first place. Continue reading

January 5, 2010

6 questions for the author of ‘Be the Media’

David Mathison

David Mathison on ‘the emerging media model of abundance’

JD LasicaSince last spring, David Mathison has been barnstorming the country, bringing the message of grassroots, accessible, citizen-based media to would-be journalists, filmmakers, musicians, podcasters, independent business people — anyone with an interest in creating media.

David’s book Be the Media: How to Create and Accelerate Your Message … Your Way is the most authoritative guide to the personal media revolution, which was just taking off in a big way when my book Darknet came out in 2005. Here, David offers a detailed guide for those with something to share and a look at the burgeoning community media landscape, from local online publications and social networks to personal broadcasting networks. Download sample chapters from the Be the Media website, then go out and buy the soft-cover edition.

I met David Mathison last summer at the Open Video conference in New York and followed up by attending a webinar he gave on effective use of citizen media. He took time out from his travels for this Q&A:

1 Tell us in general about Be the Media. Why did you write the book and what kind of reception are you getting?

Be The Media taps into people’s desires to communicate, connect, and collaborate. The book has been successful because it shows how anyone can create a global product launch that can potentially change the world. The book teaches people how to build a global or local base and widely spread their messages. It can also be seen as a detailed business plan for creating one’s own diversified media company. The book has been adopted at some of the country’s most respected schools, such as the University of Missouri School of Journalism, which is using it for a course called “Economics and Finance of the Media.”

2 Your book smartly takes a broad view of what it means to “be the media.” Tell us how regular people are now creating and distributing their own music, radio shows, digital films or periodicals. Which of these is resonating with people?

Context is key. When we exhibit at a book conference, writers are initially attracted to the chapters on

“Democracy depends on engaged, active, and knowledgeable citizens, and media literacy is an important component of that.”
— David Mathison

Self-publishing and Blogging. At a music conference, musicians like the chapters on Radio, Podcasting, and Music. But they all quickly see the benefits of the other chapters — everyone needs to know about leveraging web sites, social media, licensing, syndication, print, audio, and video, and so on. Artists need to match their fans’ media consumption habits and pocketbooks. This means getting the message out via print, audio, video, interactive, and experiential events.

Inclusiveness was one of the main goals of the book — our audience includes not only writers, musicians, filmmakers, and journalists, but also entrepreneurs, politicians, activists, and the general public. After all, democracy depends on engaged, active, and knowledgeable citizens, and media literacy is an important component of that. Continue reading