November 8, 2013

PEER mixes the best of LinkedIn & video chat


Startup seeks to make online networking more efficient

Ayelet NoffAs professionals who live in an era where everything is social, where most things we do matter only if they are liked, shared or reposted, it is no longer a cliché to say that “it’s all about who you know.” Regardless of the profession we chose for ourselves, or the industry we want to master, we all learn at one point or another that personal networking is a crucial element in the process of expanding our business presence and reputation. The real question is simply how to make the networking process more efficient.

Take, for instance, the world of communications and PR – a world that is near and dear to my heart. Everyone from large brands to small startups wants to get their names out there, and social media has made that process easier than ever before. Yet, we still travel the world to meet people, to attend conferences, to chit-chat and build connections. Why is this real-world connection still so important considering the power of social media and other technologies? Continue reading

October 8, 2012

8 veteran tips for conference goers

Last month’s TechCrunch Disrupt (Photo by JD Lasica).

Before you attend your next event, consider your goals

Ayelet NoffIf you’re a social media marketer or entrepreneur, chances are you’ll be required to attend conferences and industry related events on a regular basis to build your network and foster new relationships.

Networking is a skill. And just like any skill, it takes time and practice to perfect your technique. I’ve probably attended scores of conferences and events over the years. To make sure you maximize your time and network effectively at these events, I put together this list of my top eight tips.

Do you have others? Please share in the comments!

1Energize yourself. The days before your trip, make sure you get plenty of sleep and eat well. You’re going to need that energy because with all that adrenaline rushing in your system, you won’t sleep much during the conference. Especially after a cross-country or international flight. Continue reading