Add this key weapon to your analytics arsenal
This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it!
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
For most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame.
Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is doing on Google when you can hear it directly from the mouth of God? (I exaggerate, but only slightly.)
I have been using Webmaster Tools a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Continue reading