August 1, 2014

Choose the right monetization model for your blog

Photo by Julia Manzerova on Flickr (CC BY)

Target audience: Bloggers, small businesses, self-publishers, nonprofits, educators, Web publishers, journalists.

Ayelet NoffEveryone has different reasons why they decide to create their own blog or website. Many use it as a platform to share their opinions with others. Others see it as a great way to build up their name or business.

Social media platforms like Facebook, Twitter, and Google Plus can also play a big role in a blogger’s effort to promote themselves, but they have their drawbacks too. Facebook is a great tool, but when it comes to self-promotion they use a pay to play kind of system where you only see limited content and if you want to be more viral you need to pay for it. Twitter is widespread, but also limited, a maximum of 140 characters per tweet will only get you so far. As for Google Plus, well, it may claim big numbers, but when’s the last time you actually hopped onto your account?

Anyone who runs a blog knows that it takes a fair amount of time (and sometimes, money) to create the kind of interesting content that keeps visitors coming back — or to entice others to contribute to it. Getting a return on your investment can be challenging, but for many bloggers and personal website owners having your own blog is a great opportunity to make some extra cash. Continue reading