I know you like to think that you’re highly productive with your mobile device, but in reality you probably spend more time playing Angry Birds than any other application. At the APPNATION Conference in San Francisco, shooting interviews for Dice, I asked the attendees to reveal their “guilty pleasure app.” Do you know all these apps? Have you played with any of them?
Today Socialmedia.biz welcomes Jessica Valenzuela, a top branding expert, as part of our team of consultants providing thought leadership in social media and social marketing.
This week was action packed, with Demo Conference Fall 2010 and WITI Technology Summit — I am revved with excitement from my first week of exploring the Silicon Valley events! I can’t wait to share the key learnings from CIOs of high-profile organizations and my personal top picks among the startup companies that presented and were on exhibit.
The future of evolving media is in mobile. Learn how the experts are building their mobile ecosystem.
What is the latest technology and innovation in mobile? Get your answers from CTOs, CIOs and guru developers.
How do you effectively measure performance and metrics?
What is the secret sauce of the successful mobile applications? And more!
Who should attend?
Both events will benefit brand managers, product managers, IT and mobile leaders within global companies and high-growth startups. I also recommend it for entrepreneurs who want to have a better understanding of mobile platforms, resources, distribution channels and metrics. As an entrepreneur who works closely with clients in the creation of their products, it is important for me to understand how to extend my client’s platforms into the mobile arena at the very beginning of each creation process. Continue reading →
Even looking back most people still can’t figure out the mobile app market
At the opening night party at the APPNATION conference where I was reporting for Dice, I asked the attendees, “What do you wish you knew a year ago that you know today about mobile app development?” Their answers are fast, impulsive, and conflicting.
At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.
Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.
While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”
WorldMate is huge in the mobile world — it first started as a Palm OS app back in 2000. Then, as today, they realized that “travel = mobile” and so it made sense to build a mobile application for travelers.
WorldMate had an innovative approach and built what was the industry’s first on-device portal with a myriad of travel content for online/offline use. WorldMate was so successful that many PDA/Smartphone makers, including Nokia, Palm, HP, and Sony Ericsson, pre-installed it on their devices. More than 3 million people use WorldMate across the Symbian, BlackBerry, Palm OS and Windows Mobile platforms.
But that was then when making mobile apps meant being pre-installed on a pre-sale phone. The world has moved on since the launch of the iPhone to a new world of online application stores. Now, right before the expected launch of iPhone 3.0, WorldMate has come to the iPhone app store. Continue reading →