September 20, 2010

What’s your guilty pleasure app?

Is it Angry Birds, Air Hockey, or an Air Horn?

David SparkI know you like to think that you’re highly productive with your mobile device, but in reality you probably spend more time playing Angry Birds than any other application. At the APPNATION Conference in San Francisco, shooting interviews for Dice, I asked the attendees to reveal their “guilty pleasure app.” Do you know all these apps? Have you played with any of them?

Got a guilty pleasure app of your own? Reveal what it is and why on the Dice Facebook page and you could win a Samsung Galaxy S mobile phone.

To enter the contest go to http://facebook.com/dice and click on the “Contest” tab. Hurry, deadline is September 30th, 2010.

September 17, 2010

Two must-attend mobile events coming next week

Angry-birds
Roxio’s “Angry Birds” game.

Today Socialmedia.biz welcomes Jessica Valenzuela, a top branding expert, as part of our team of consultants providing thought leadership in social media and social marketing.

Jessica ValenzuelaThis week was action packed, with Demo Conference Fall 2010 and WITI Technology Summit — I am revved with excitement from my first week of exploring the Silicon Valley events! I can’t wait to share the key learnings from CIOs of high-profile organizations and my personal top picks among the startup companies that presented and were on exhibit.

Meanwhile, if you have not yet, make sure to add Mobile 2.0 Silicon Valley and Think Mobile West to your events list. Here are a few reasons why you should attend:

  • The future of evolving media is in mobile. Learn how the experts are building their mobile ecosystem.
  • What is the latest technology and innovation in mobile? Get your answers from CTOs, CIOs and guru developers.
  • How do you effectively measure performance and metrics?
  • What is the secret sauce of the successful mobile applications? And more!

Who should attend?

Both events will benefit brand managers, product managers, IT and mobile leaders within global companies and high-growth startups. I also recommend it for entrepreneurs who want to have a better understanding of mobile platforms, resources, distribution channels and metrics. As an entrepreneur who works closely with clients in the creation of their products, it is important for me to understand how to extend my client’s platforms into the mobile arena at the very beginning of each creation process. Continue reading

September 15, 2010

What do you wish you knew about mobile app development?

Even looking back most people still can’t figure out the mobile app market

David SparkAt the opening night party at the APPNATION conference where I was reporting for Dice, I asked the attendees, “What do you wish you knew a year ago that you know today about mobile app development?” Their answers are fast, impulsive, and conflicting.

Also from APPNATION is this Amazing example of augmented reality on top of a print magazine. Check out this new way of cheating at crossword puzzles.

November 5, 2009

Highlights from ad:tech New York 2009


David SparkI just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco.

At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.

I was more interested in what’s trending and at this show I saw a really big push towards businesses generating revenue from content. Advertisers are slowly realizing they need to be media companies as well, but not wholly. In fact, there’s a symbiotic relationship between paid advertising and earned media.

Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.

While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”

Continue reading

June 4, 2009

WorldMate comes to the iPhone

 

Ayelet NoffWorldMate is huge in the mobile world — it first started as a Palm OS app back in 2000. Then, as today, they realized that “travel = mobile” and so it made sense to build a mobile application for travelers.

WorldMate had an innovative approach and built what was the industry’s first on-device portal with a myriad of travel content for online/offline use. WorldMate was so successful that many PDA/Smartphone makers, including Nokia, Palm, HP, and Sony Ericsson, pre-installed it on their devices. More than 3 million people use WorldMate across the Symbian, BlackBerry, Palm OS and Windows Mobile platforms. 

But that was then when making mobile apps meant being pre-installed on a pre-sale phone. The world has moved on since the launch of the iPhone to a new world of online application stores. Now, right before the expected launch of iPhone 3.0, WorldMate has come to the iPhone app store. Continue reading