May 16, 2012

3 steps to a successful mobile website


Image by rzymu on BigStockPhoto.com

Plan for a mobile site that meets your strategic needs

This is the first of a two-part series on the mobile Web. Tomorrow:
The Ultimate Mobile Web Infographic

Target audience: Mid-size and small businesses, Web publishers, mobile developers, entrepreneurs, educators, journalists, general public.

Deltina HayAs we’ve been saying, the time has come for you to offer your readers a mobile version of your website in one form or another.

But before leaping in and creating a mobile website just because you need one, pull back and plan for a mobile site that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future.

Here are some guidelines to help you plan a successful mobile website:

Plan for user expectations

1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there. To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:

Include features on your mobile site that will encourage mobile users to share your content, contact your business, access your social media sites & find your business
  • Why are they most likely coming to your site?
  • What information are they most likely seeking?
  • What types of actions are they most likely to take?

Continue reading