May 31, 2012

10 best practices for your mobile website


Examples of Mobile Awesomeness

How to bring awesomeness to your mobile presence

Target audience: Small, mid-size and large businesses, social enterprises, mobile developers, social marketers, educators — and anyone with a mobile website.

Deltina HayYesterday we discussed some of the choices you have when it comes to creating your mobile website.

Regardless of the solution you choose, there are some best practices that should be applied to all mobile websites.

Here are 10 important tips to get your mobile site off to a roaring start.

Keep it simple and prioritize content

1In general, keeping your site simple means eliminating most images; simplifying navigation, layout, and design elements; eliminating Flash and other proprietary software; keeping your site free of clutter; and breaking up text and other content.

Space is in high demand on a mobile site and site visitors are on the go, so you need to anticipate what content users will most likely want to access. Choose the three most important content items and make those items easy for users to find and act upon.

Recall that users are not browsing your mobile site — so make it easy for them to do the things they most likely want to do, like find store locations, buy or review products, review menu items, place calls to your business, or request additional information.

Take advantage of mobile features

2Like the click-to-call button, there are features specific to mobile devices that can be used to improve your site’s user experience. The most useful of these features is location, both yours and the customer’s. By accessing user location information, you can offer a more personable experience.

Think ‘tap-able,’ not ‘clickable’

3Design your site’s buttons, navigation items, and links for touch screens, not for a mouse. This will improve the user experience and prevent accidental navigation away from your site. Do not use hover-over features on your mobile site. A thumb cannot “hover” over an item on a mobile site. Continue reading