October 9, 2012

Should you build a mobile app or mobile website? [Infographic]

Target audience: Businesses, mobile operators, marketers, Web publishers, educators.

Guest post by Joanne Del Gigante
Vice President, MDG Advertising

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.

To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading

May 17, 2012

The Ultimate Mobile Web Infographic

This is the second of a two-part series on the mobile Web. Also see:
3 steps to a successful mobile website

Target audience: Mid-size and small businesses, online marketers, Web publishers, mobile developers, entrepreneurs, educators, journalists, general public.

Deltina HayWe sometime don’t appreciate how fast things are moving, but the mobile Web is exploding.

In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes, whether you’re an online marketer, publisher or a one of the users of 5.6 billion mobile phones worldwide today (over 327 million in the United States). The infographic explains the difference between native apps and Web apps (big difference), and points out the numbers:

There will be 788 million mobile-only Internet users by 2015, driving $20.6 billion in mobile ad revenue and $119 billion in merchandise spent by mobile shoppers by 2015. And it’s just getting started.

You’re welcome to share and re-post the infographic as long as the header and credits sections remain intact. A larger version of the graphic can be downloaded from TheBootstrappersGuide.com.

Mobile web infographic

Related on Socialmedia.biz
May 16, 2012

3 steps to a successful mobile website


Image by rzymu on BigStockPhoto.com

Plan for a mobile site that meets your strategic needs

This is the first of a two-part series on the mobile Web. Tomorrow:
The Ultimate Mobile Web Infographic

Target audience: Mid-size and small businesses, Web publishers, mobile developers, entrepreneurs, educators, journalists, general public.

Deltina HayAs we’ve been saying, the time has come for you to offer your readers a mobile version of your website in one form or another.

But before leaping in and creating a mobile website just because you need one, pull back and plan for a mobile site that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future.

Here are some guidelines to help you plan a successful mobile website:

Plan for user expectations

1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there. To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:

Include features on your mobile site that will encourage mobile users to share your content, contact your business, access your social media sites & find your business
  • Why are they most likely coming to your site?
  • What information are they most likely seeking?
  • What types of actions are they most likely to take?

Continue reading

May 10, 2012

UppSite: Turn your website into an app in minutes

JD LasicaAfew days ago I sat down with Gal Brill, the founder and CEO of UppSite, an Israel-based start-up that can turn your website into an app in just minutes. At top is a video UppSite produced about their service, and at bottom is my interview with Gal.

As the Web turns increasingly mobile — with a majority of online Americans set to access the Internet through their mobile devices rather than their desktop or laptop computers within a couple of years — any sensible Web publisher should be thinking about how to optimize his or her site for mobile users.

“We’re democratizing the mobile era for any publisher.”
— CEO Gal Brill

I’ve written about a few such services, including WPTouch Pro (Have you made your site mobile-ready?) and OnSwipe (Make your site ‘swipeable’ on the iPad). But UppSite is the first service to come along that can turn any website or blog into an app — on the iPhone or Android — for free, in a matter of minutes. That’s pretty cool. (A Windows Mobile version is coming in a few months.)

Watch, download or embed our video interview on YouTube.

CEO Brill likens UppSite’s entry into the marketplace as akin to WordPress’s disruption of the blogging world, when it make it drop-dead simple to get a blog up and running in 5 minutes. UppSite’s mission is to help you enter the mobile era “in a truly easy way,” he says. In the coming years, he hopes and expects millions of sites — particularly small or mid-size publications — to do so.

“We’re democratizing the mobile era for any publisher,” he says.

A cross-platform solution that actually works

Up until now, online publishers have had to deal with the nightmare of developing and maintaining applications for each separate operating system: iOS (iPhone and iPad), Android, Windows Phone 7 and so on. Not only that, you’d be out of luck in some cases, depending on whether your site runs on WordPress, Blogger, Drupal, etc. While other services often offer little more than a prettified version of an RSS feed, UppSite promises native apps that offer a complete version of your site, with all of the important content and functionality. Continue reading

April 17, 2012

The importance of mobile optimized landing pages

Deltina HayYou finally have your mobile ad ready in the new Google AdWords for Mobile and have high hopes for reaching the unsaturated mobile audience. But have you thought your campaign all the way through? Once you reach this mobile demographic, where will you send them? Hopefully, you plan to send them to a page that is optimized for the mobile Web.

You already know the best practices of successful landing pages (if not, here is a link to landing page resources that can help).

  • Landing pages should be relevant to to the ad that sent the user there.
  • Landing pages should get to the point quickly.
  • Landing pages should make the call to action very clear and accessible.
  • Landing pages should be short and avoid scrolling where possible.
  • Landing pages should require very little from the user.

Continue reading

March 8, 2012

4 reasons you need a mobile website


How Socialmedia.biz looked on a smartphone before and after it was optimized for mobile.

How does your site look on a smartphone?

Deltina HayMany of you may be thinking, My website displays fine in mobile browsers, even if it is a little small.

What’s the big deal?

Just having a mini version of your existing website is not going to cut it. You need a mobile version of your website that addresses all of the following issues:

Load time

1A website designed for mobile will load in around four or five seconds, while a traditional website can take as long as 40 seconds to load on a mobile device. Not only will this lead to much frustration for your site visitors, but it will also keep your site from placing well in mobile directories.

Mobile directories

2Even if your site displays properly in mobile browsers, it may not be indexed by mobile search algorithms. When one uses a search engine on a mobile device, the search query accesses a separate index maintained for mobile content. If your website is not optimized for mobile search engines, it will not place well in such search results.

Mobile browser standards

3Mobile browsers do not work the same as desktop browsers. They do not render video, Flash, image galleries, and many other software and scripts in the same manner as desktop browsers. Most mobile browsers simply ignore Flash. If your site uses Flash or other proprietary software, it may not load in mobile browsers at all. A mobile version of your website that adheres to mobile standards as set by W3C’s mobile web initiative will solve these issues. Continue reading