February 15, 2012

How do people use the mobile Web?


Image by rzymu on BigStockPhoto.com

People browse differently on mobile devices than they do on their desktop computers

Deltina HayMobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Consumers use mobile search mostly to access local information, stay informed, buy products, and download music and video.

In a study from Google conducted by Ipsos OTX:

  • Search engine websites are the most visited websites, followed by social networking, retail, and video sharing websites
  • Nine out of 10 smartphone searches results in an action (purchasing, visiting a business, etc.)
  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day, indicating these are immediate information needs
  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer

Take these facts into consideration when creating your mobile website. When a potential customer lands on your site, assume they are there for a specific purpose. Try and predict the customer’s intentions, and make certain there is a way for them to take action easily without navigating away from your site.

It is important that your site is properly optimized for mobile devices. If your site loads too slowly, does not clearly present actionable items, or if content and buttons are too small for visitors to access, they will likely move on. Stay tuned as we discuss solutions to these issues throughout 2012!

This excerpt was paraphrased from The Boostrapper’s Guide to the Mobile Web by Deltina Hay. This book will be released in May 2012, but you can request a review copy today. This post originally appeared on MobileWebSlinger.com.

February 3, 2012

Why you should care about the mobile Web


Image by BigStock Photo

Ready or not, the mobile revolution is upon us!

Deltina HayThere is a lot of hype out there about how many people own mobile devices and how much time people spend on them.

Over the past two years, I’ve been charting and chronicling the rise of the mobile Web and the changes that it is unleashing on American society.

Let’s look at some overall numbers:

So everyone has or will have a mobile device. Everybody needs a phone, right? What’s the big deal? What does this matter to our website optimization or online marketing efforts?

The following numbers reveal the impact more clearly:

Now the issue is not that everyone has a mobile device, but that they all have Internet access via that device. Many of them access the Web only through their mobile device. More importantly, they are taking advantage of that access by searching, purchasing and clicking through on mobile ads at unprecedented rates.

This is great news for those of us who market on the Internet. But it can be equally bad news for those who are not prepared for this mobile opportunity.

Imagine that someone visits your website from their mobile device and your site loads so slowly the user just moves on to the next site in their search results. Or, perhaps your site eventually loads but with no images and with a gaping hole where that spiffy piece of Flash you paid so much for is supposed to play. Or worse, the user receives a message from her browser informing her that your site cannot be viewed on her mobile device. These are very possible scenarios for a website that is not mobile-ready.

There are many things you can do to get your existing website ready for the mobile web, as well as other tactics you can use to market within the mobile web. Stay tuned as we explore these tactics in more detail throughout 2012!

Bootstrapper's Guide to the Mobile Web

This post was paraphrased from Deltina Hay’s latest book, The Boostrapper’s Guide to the Mobile Web. The book will be released in May 2012, but you can request a review copy today. This post originally appeared on MobileWebSlinger.com.