Plan for a mobile site that meets your strategic needs
This is the first of a two-part series on the mobile Web. Tomorrow:
• The Ultimate Mobile Web Infographic
Target audience: Mid-size and small businesses, Web publishers, mobile developers, entrepreneurs, educators, journalists, general public.
But before leaping in and creating a mobile website just because you need one, pull back and plan for a mobile site that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future.
Here are some guidelines to help you plan a successful mobile website:
Plan for user expectations
1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there. To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:
- Why are they most likely coming to your site?
- What information are they most likely seeking?
- What types of actions are they most likely to take?