Photo by Bruce Clay on Flickr (CC BY)
It’s time to invest in an accessible, mobile-friendly website
Target audience: Mobile marketers, social media marketers, website developers, PR professionals, SEO specialists, businesses, entrepreneurs.
Guest post by Christian Arno
Smartphones are changing the way many of us live and interact with people and businesses. It won’t come as a surprise that 80 percent of Americans don’t leave home without their phone, and that number is rising. If you’re on a train or in a coffee shop almost anywhere in the world, you’re likely to see people staring at small screens and tapping messages. On the Tokyo subway, it’s common to find the only people not using their phones are sleeping.
In light of this, mobile search marketing has become an important way to reap the rewards from this phenomenon and direct traffic toward your content. Here are five reasons why mobile search marketing should be a priority for your business or your client’s business. Continue reading