October 9, 2012

Should you build a mobile app or mobile website? [Infographic]

Target audience: Businesses, mobile operators, marketers, Web publishers, educators.

Guest post by Joanne Del Gigante
Vice President, MDG Advertising

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.

To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading

August 29, 2009

‘Twitter for Dummies': Twitter for everyone

http://www.doeswhat.com/images/twitterfordummies.jpgOK, Twitter For Dummies should be called Twitter for Everyone. I may be considered a pretty heavy Twitter user and was #herebeforeoprah but even I really enjoyed getting into the heads of Laura @pistachio Fitton, Michael @gruen Gruen, and Leslie @geechee_girl Poston.

If I were to boil Twitter for Dummies down, I would say that you can’t dumb down Laura, Michael or Leslie — they’re leaders in Twitterville and you really cannot be disappointed if you grab the book.

For me, the entire book only took me the length of a Hollywood movie to read; however, they threw in kitchen sink in this book, extending into rarely used features such as the Public Timeline and really geeky command-line access to Twitter such as “d chrisabraham” or “follow chrisabraham,” etc.

Continue reading