SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries.
The power of coupons to convert … and other mobile tips
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Post by Andrew Lisa
Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.
At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading →
December, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.
This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.
Target audience: Mid-size and small businesses, online marketers, Web publishers, mobile developers, entrepreneurs, educators, journalists, general public.
We sometime don’t appreciate how fast things are moving, but the mobile Web is exploding.
In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes, whether you’re an online marketer, publisher or a one of the users of 5.6 billion mobile phones worldwide today (over 327 million in the United States). The infographic explains the difference between native apps and Web apps (big difference), and points out the numbers:
There will be 788 million mobile-only Internet users by 2015, driving $20.6 billion in mobile ad revenue and $119 billion in merchandise spent by mobile shoppers by 2015. And it’s just getting started.
You’re welcome to share and re-post the infographic as long as the header and credits sections remain intact. A larger version of the graphic can be downloaded from TheBootstrappersGuide.com.
How Socialmedia.biz looked on a smartphone before and after it was optimized for mobile.
How does your site look on a smartphone?
Many of you may be thinking, My website displays fine in mobile browsers, even if it is a little small.
What’s the big deal?
Just having a mini version of your existing website is not going to cut it. You need a mobile version of your website that addresses all of the following issues:
1A website designed for mobile will load in around four or five seconds, while a traditional website can take as long as 40 seconds to load on a mobile device. Not only will this lead to much frustration for your site visitors, but it will also keep your site from placing well in mobile directories.
2Even if your site displays properly in mobile browsers, it may not be indexed by mobile search algorithms. When one uses a search engine on a mobile device, the search query accesses a separate index maintained for mobile content. If your website is not optimized for mobile search engines, it will not place well in such search results.
Mobile browser standards
3Mobile browsers do not work the same as desktop browsers. They do not render video, Flash, image galleries, and many other software and scripts in the same manner as desktop browsers. Most mobile browsers simply ignore Flash. If your site uses Flash or other proprietary software, it may not load in mobile browsers at all. A mobile version of your website that adheres to mobile standards as set by W3C’s mobile web initiative will solve these issues. Continue reading →
People browse differently on mobile devices than they do on their desktop computers
Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Consumers use mobile search mostly to access local information, stay informed, buy products, and download music and video.
Search engine websites are the most visited websites, followed by social networking, retail, and video sharing websites
Nine out of 10 smartphone searches results in an action (purchasing, visiting a business, etc.)
95% of smartphone users have looked for local information
88% of these users take action within a day, indicating these are immediate information needs
79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer
Take these facts into consideration when creating your mobile website. When a potential customer lands on your site, assume they are there for a specific purpose. Try and predict the customer’s intentions, and make certain there is a way for them to take action easily without navigating away from your site.
It is important that your site is properly optimized for mobile devices. If your site loads too slowly, does not clearly present actionable items, or if content and buttons are too small for visitors to access, they will likely move on. Stay tuned as we discuss solutions to these issues throughout 2012!
Now the issue is not that everyone has a mobile device, but that they all have Internet access via that device. Many of them access the Web only through their mobile device. More importantly, they are taking advantage of that access by searching, purchasing and clicking through on mobile ads at unprecedented rates.
This is great news for those of us who market on the Internet. But it can be equally bad news for those who are not prepared for this mobile opportunity.
Imagine that someone visits your website from their mobile device and your site loads so slowly the user just moves on to the next site in their search results. Or, perhaps your site eventually loads but with no images and with a gaping hole where that spiffy piece of Flash you paid so much for is supposed to play. Or worse, the user receives a message from her browser informing her that your site cannot be viewed on her mobile device. These are very possible scenarios for a website that is not mobile-ready.
There are many things you can do to get your existing website ready for the mobile web, as well as other tactics you can use to market within the mobile web. Stay tuned as we explore these tactics in more detail throughout 2012!