April 3, 2013

3 key inbound marketing strategies for mobile apps


Be social, court your fans and tell your story

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, app developers. This article originally appeared at SEOmoz and is republished with permission.

By Robi Ganguly
CEO, Apptentive

robigMobile. The word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that.

Sometimes, I feel like we’re pushing the idea of mobile to the limit. But then I look at the numbers:

  • Apps have already surpassed the Web when it comes to consumer time spent and are second only to time spent watching TV.
  • There are more than 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are 1 billion smartphones in the world, and that number will triple in three years.

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April 2, 2013

Mobile apps to smarten up your smartphone


Voxer, EDict, inTooch, Cue & Over help get it done

SchlemmingerWant to learn about new mobile apps that got our attention? Sign up for our email newsletter. Twice a month we feature an app that has been personally tested and meets the bar of smart: The app streamlines a task, intelligently delivers information to you or surfaces new insights or it simply helps you create better content faster. Click here to sign up for our newsletter.

Now, have a look below. Have you used any of these apps on your iPhone or Android? Have a different favorite instead? Please share! Continue reading

November 1, 2012

Guide to events & conferences in December

A scene from Le Web London this summer. The original Le Web, in Paris, returns next month (Photo by kmeron on Flickr).

Ayelet NoffDecember, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.

This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences.

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October 9, 2012

Should you build a mobile app or mobile website? [Infographic]

Target audience: Businesses, mobile operators, marketers, Web publishers, educators.

Guest post by Joanne Del Gigante
Vice President, MDG Advertising

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.

To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading

August 20, 2012

Content is king: Still true in the mobile era?

Image by iqoncept on BigStockPhoto

Why native apps are vital to the Internet’s future in the mobile era

Guest post by Gal Brill
CEO, UppSite

Content is king, but in the mobile era, it will only remain king if it is optimized for mobile devices.

Bill Gates was the first to coin the phrase “content is king,” and ever since he coined it in 1996, content creators, website owners, journalists and pundits of the digital era have recited it, dissected it, argued about it or agreed on it.

In 2007 Apple completely changed the way we consume content and digital media. That year, Steve Jobs introduced the first smartphone to the world, the iPhone, and a new era was born.

The mobile era, ushered in by the iPhone and the iPad, significantly changed the amount of content, its timing and of course the method in which we consume it – the iPhone 2G, Android and Windows-based phones gave birth to millions of mobile apps and the app store empowered us to install them on those little supercomputers in the palm of our hand.

One of the aspects that was left behind in this mobile era is the Internet itself. The Internet that heralded the dawn of the information revolution and the digital age has been largely neglected in the age of mobile. And when you really think about it, there is no surprise here at all. Continue reading