April 1, 2009

MindBites: The how-to video marketplace

JD LasicaAt South by Southwest Interactive a couple of weeks ago I heard about MindBites, a year-old instructional video marketplace based in Austin, Texas. I had the chance to sit down for a few minutes with Jason W. Reneau, founder & CEO, and Huntley Tarrant, vice president of business development, who walks us through the online learning and training site.

Unlike sites like Lynda.com, which require a fairly steep subscription fee, MindBites lets trainers set a price — generally as low as 99 cents to $2.99 — for watching an instructional video. Reneau says he came up with the idea after discovering that his only choices were hit-or-miss experiences on trainers’ websites or the old-fashioned Berlitz instructional CDs.

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