February 18, 2011

Taking 50 million as seriously as one WSJ reporter

Chris AbrahamI must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto.

The main premise of the manifesto is that markets are conversations and that no matter how ardent and impassioned the man at the lectern may be, the audience now has the power, through the Internet, to compare notes real-time, to heckle and critique without being shushed.

When this was written, there was neither Twitter nor Facebook—and the blog was still in its infancy.

I have been collecting all sort of quotes that I have been wanting to address and believe that I can write 95 posts just based on the Cluetrain’s 95 Theses, but for today I will just focus on number 83: We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

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