October 25, 2012

11 Google Analytics tricks to use for your website

Guest post by Eugen Oprea

Do you know what is the most common question that I get every day on social media, forums or email?

“How do I get insights about my Google Analytics data?”

People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.

This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading

July 31, 2009

All about metrics and Web analytics

JD LasicaDuring the Traveling Geeks trip to the UK I had the good fortune of having a Flip Ultra HD recorder in my pocket when I bumped into Jim Sterne. Jim runs the Emetrics Marketing Optimization Summit and is also chairman of the Web Analytics Association.

Our interview took place on the third story of the historic Globe Theatre overlooking the Thames during the Econsultancy Roundtable on our last day in London, and the 5-minute video came out fairly well, considering the lack of fill lighting, the lack of a tripod and some audio artifacts from the Flip.

Sterne, head of Target Marketing of Santa Barbara, breaks down analytics into three main buckets:

1Website ratings: What’s happening on the Internet in general? Which websites are the most popular? Popular services include comScore, Nielsen/Netratings, Hitwise as well other tools like Quantcast and Alexa.

2Advertising: The ad industry needs to know how many ads are being served and whether they’re being clicked. Doubleclick is the giant of the field; the Atlas Network, 24/7 Real Media and Right Media are other players.

3Web analytics: At each website, what is the user’s behavior? Are they arriving on the landing page? Do they bounce off (hit one page and go no further)? Can I tweak the persuasion process to improve the conversion rate? What’s their demographic and behavioral makeup? Customer satisfaction and tracking social media traffic also tie into this. Measurement tools and firms include Google Analytics, Omniture, Web Trends and CoreMetrics.

Continue reading

January 12, 2009

’49 amazing social media, Web 2.0 and Internet stats’

Adam Singer at The Future Buzz: 49 Amazing Social Media, Web 2.0 And Internet Stats. Excerpt:

1 trillion: approximate number of unique URLs in Google’s index.


Wikipedia

2,695,205 - the number of articles in English on Wikipedia

684,000,000 – the number of visitors to Wikipedia in the last year

75,000 - the number of active contributors to Wikipedia

YouTube

70,000,000 – number of total videos on YouTube  (March 2008)

200,000 – number of video publishers on YouTube (March 2008)

100,000,000 – number of YouTube videos viewed per day

Blogosphere

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour period

77% - percentage of active Internet users who read blogs

Twitter

1,111,991,000 – number of Tweets to date (see an up to the minute count here)

3,000,000 – number of Tweets/day

Facebook

150,000,000 – number of active users

170 - number of countries/territories that use Facebook

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

100 – number of friends the average user has

700,000,000 – number of photos added to Facebook monthly

52,000 – number of applications currently available on Facebook