May 20, 2015

Content is king, so make sure your brand content stands out

OriginalContent
Marketers are turning to new tools to make sure the content is seen.

How Snapchat, Medium and LIFE IN HI-FI are emerging as key social marketing platforms

Ayelet NoffWith the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.

However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Continue reading

April 21, 2015

Why you should hang your shingle on Medium

medium

Use Medium to bring your writings to a younger, hipper audience

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamIdon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates.

Today I’d like to show you how to tap Medium’s social network, friend network, and import tool to take your under-read and unappreciated articles and shoehorn them into the hottest and most chic writers platform ever invented.

What’s best about Medium, however, is that it takes your boring WordPress posts and makes them not only as beautifully rendered as all the top global online publications, but it makes your work easier to read, more compelling, completely mobile-friendly via a responsive template, it offers readers an idea as to how long each read will take, and even enforces citation to your source blog if you import your article directly from your home site via their URL importer. Continue reading