The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap in the absence of serious marketing efforts by their publishing houses. They all took responsibility for the success of their books online with online influencers. Continue reading →
The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.
For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading →
Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica).
Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Here, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation.
But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.
Yesterday, we put on the 25th Social Media Breakfast East Bay in Oakland, sponsored by Lithium — I was the guest speaker at the first one, six years ago this month in Berkeley — and tackled the topic, “Secrets/Myths/Opportunities of Community Building.” Continue reading →
Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be.
Despite all the talk about silos being a thing of the past, B2B social media marketing activity is extremely different from B2C. Simply keeping your brand name at the forefront of people’s minds doesn’t cut it in sectors that involve such drawn-out and deliberate procurement processes. When your aim is driving sales for a product that targets fellow businesspeople, social media’s greatest impact is realized when it’s used as a mechanism for lead capture and nurturing. Continue reading →
Collect all of your disparate web apps, services, feeds & APIs into one place
Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.
I am exploring a couple of new and exciting services that have landed in a pretty mature and competitive space but are competing handily because they’re doing things a little different and a little better — and sometimes quite a lot.
SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries.
The power of coupons to convert … and other mobile tips
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Post by Andrew Lisa
Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.
At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading →