October 6, 2014

SMS marketing: A good add-on for your social media campaigns

SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries.

The power of coupons to convert … and other mobile tips

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaShort message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.

At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading

August 11, 2014

Top takeaways from a growth hacking conference

Rand-Fishkin
Rand Fishkin, founder of Moz, speaking at the Weapons of Mass Distribution conference in San Francisco on Thursday.

Make sure your content is unique, relevant and looks great

Target audience: Marketing professionals, SEO specialists, entrepreneurs, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaToday, it seems, just about all startups — and even more mature companies — want to wield the growth hacking buzzsaw. Growth hacking was the theme that drew several hundred marketers, entrepreneurs and business strategists to the Hotel Kabuki in San Francisco on Thursday for the fancifully named Weapons of Mass Distribution conference put on by 500 Startups.

And while growth hacking may be hot hot hot right now — even marketing consultant Sean Ellis, who coined the term, was on hand — the impressive lineup of speakers made it clear that to succeed, a new enterprise can’t spin flax into gold. You’ve got to have some kick-ass idea to begin with, and you have to have a product team that knows how to execute. And then, yes, by all means, call in the growth hackers and marketers to run the numbers, size up your analytics, get feedback from customers, and create a virtuous product development loop that fast-tracks your company on to its inevitable trajectory of fame, riches and a guest spot on Jason Calacanis’s “This Week in Startups” podcast.

I captured some of the magic on stage and in the room in this Flickr photo set. (Ah, Flickr, you were on that fast track once!) Continue reading

April 24, 2014

Get creative by thinking outside the online box

baseball-players
When you sponsor youth sports, your business becomes the star of the team.

4 ways to promote your company — other than social media

Target audience: Marketing professionals, PR pros, SEO specialists, brand managers, businesses, nonprofits, educators, Web publishers.

Post by Andrew Lisa

Andrew-LisaSocial marketing through sites such as Twitter and Facebook is an essential part of modern business marketing strategy. But digital advertising and promotion isn’t the end of the road. Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do.

Here are some tips to getting creative with marketing in ways that will have a big offline impact.

Continue reading

March 31, 2014

Data integration! Key for a successful marketing campaign

Data integration
Data integration is the key to a successful marketing campaign.

Are your organization’s departments all on the same page?

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaData integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data entities is especially important. Follow this guide to understanding data integration for marketing professionals.

Marketing data can be spread across many departments in a given company. Huge data warehouses that aren’t linked create a situation where data is scattered across multiple channels. Data integration is needed to provide a common pathway between customer databases, customer relationship management systems, call centers, social marketing campaigns and point-of-sale systems. Continue reading

March 26, 2014

Why promoting a brand takes perseverance

persistence

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

Chris AbrahamIf you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global and impersonal and often anonymous. Plus, there’s no accountability.

At least in a bar, you can sit right next to the someone you want to meet and then just bide your time until there’s a lull in the noise or you can catch an eye. The Internet’s just not like that. Social media is loud and tends to be an insider’s club. We resonate with people we already know, be it in our in-boxes, our rivers of news, or our walls, we tend to tune out unknowns. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services, too. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading