March 31, 2014

Data integration! Key for a successful marketing campaign

data-integration
Data integration is the key to a successful marketing campaign.

Are your organization’s departments all on the same page?

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaData integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data entities is especially important. Follow this guide to understanding data integration for marketing professionals.

Marketing data can be spread across many departments in a given company. Huge data warehouses that aren’t linked create a situation where data is scattered across multiple channels. Data integration is needed to provide a common pathway between customer databases, customer relationship management systems, call centers, social marketing campaigns and point-of-sale systems. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

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Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

April 25, 2013

In praise of social media perseverence

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With social marketing, showing up is half the battle

Chris AbrahamMy advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than that, you’re really not a content marketer. However, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward.

It’s yeoman’s work and you’ll never win any awards for doing the bare minimum, but if you can keep showing up every work day and then spend an extra hour once a week, and you can do that persistently and consistently over time, you’ll start seeing some impressive results.

Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24 hours to respond to a customer’s query or constituent’s concern.

Come on, you’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? Continue reading

March 20, 2013

When a crisis hits, how graceful is your response?

crisis management
Photo courtesy of Kid Gibson (Creative Commons)

After things go wrong, authenticity can set it right

Chris AbrahamSomething’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe to the universe. This is true about everything.

Perhaps character is what shows when things go wrong, and it’s what you do when things don’t go right that defines you. It’s never the end of the world. In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided. You’ll always be remembered more for how you handle something than for what you did in the first place.  Continue reading

March 12, 2013

5 apps that do the marketing work for you

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Photo courtesy of noeliamarejo via Creative Commons

Reach a broader audience with the help of these marketing apps

Guest post by Megan Totka

MeganTotkaDeveloping and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats, too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the Internet age presents.

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I can’t advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Continue reading

November 8, 2012

5 Facebook marketing resources you didn’t know about

Facebook’s secret world of marketing resources

Guest post by Joanna Lord
SEOmoz

Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading