May 4, 2015

Promote your book with influencer marketing

‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’

Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists.

Moran_3E_COVER-230x300Chris AbrahamAfew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson.

The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap in the absence of serious marketing efforts by their publishing houses. They all took responsibility for the success of their books online with online influencers. Continue reading

March 21, 2015

3 Ways Your B2B Social Media Marketing Needs to Be Helpful

R-chie double structure arc diagram by Daniel Lai, Jeff Proctor, Jing Yun and Irmtraud Meyer by Duncan Hull

Illustration by Duncan Hull

Post by Daniel Kushner
Founder, Oktopost

The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.

For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading

February 27, 2015

Why community & marketing should be best buds

Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica).

Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaHere, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation.

But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.

Yesterday, we put on the 25th Social Media Breakfast East Bay in Oakland, sponsored by Lithium — I was the guest speaker at the first one, six years ago this month in Berkeley — and tackled the topic, “Secrets/Myths/Opportunities of Community Building.” Continue reading

October 26, 2014

One dashboard to rule them all


Collect all of your disparate web apps, services, feeds & APIs into one place

Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

oktopostChris AbrahamOne of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.  

I am exploring a couple of new and exciting services that have landed in a pretty mature and competitive space but are competing handily because they’re doing things a little different and a little better — and sometimes quite a lot.

Two of the most interesting are Cyfe and Oktopost. Here’s a look. Continue reading

October 6, 2014

SMS marketing: A good add-on for your social media campaigns

SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries.

The power of coupons to convert … and other mobile tips

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaShort message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.

At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading