January 13, 2014

7 social media hacks to bring more traffic to your business

untweepsUntweeps: a free tool to help you remove dead wood from your Twitter account.

A short guide to making social media work for you

Target audience: Marketing professionals, PR pros, brand managers, businesses, educators, Web publishers, journalists.

Andrew-LisaFor business owners and marketers, social media is much more than just a place to post pictures of your kids and gripe about politics. For us, it’s a powerful tool that brings customers closer and keeps them coming back. It can, however, also be a tedious time drain that wastes precious resources or that can even damage your online reputation.

A few key hacks, however, can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you. Continue reading

February 10, 2010

The top 5 reasons brands fear social media

Ayelet NoffI‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age.

What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them:

1) They’re afraid they’ll lose control of their brand and open themselves up to negative feedback – When you open a business and start marketing your services and exposing your brand to others, people will start talking about your brand. And this is why you exposed them to your brand in the first place. Continue reading