August 11, 2014

Top takeaways from a growth hacking conference

Rand-Fishkin
Rand Fishkin, founder of Moz, speaking at the Weapons of Mass Distribution conference in San Francisco on Thursday.

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Target audience: Marketing professionals, SEO specialists, entrepreneurs, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaToday, it seems, just about all startups — and even more mature companies — want to wield the growth hacking buzzsaw. Growth hacking was the theme that drew several hundred marketers, entrepreneurs and business strategists to the Hotel Kabuki in San Francisco on Thursday for the fancifully named Weapons of Mass Distribution conference put on by 500 Startups.

And while growth hacking may be hot hot hot right now — even marketing consultant Sean Ellis, who coined the term, was on hand — the impressive lineup of speakers made it clear that to succeed, a new enterprise can’t spin flax into gold. You’ve got to have some kick-ass idea to begin with, and you have to have a product team that knows how to execute. And then, yes, by all means, call in the growth hackers and marketers to run the numbers, size up your analytics, get feedback from customers, and create a virtuous product development loop that fast-tracks your company on to its inevitable trajectory of fame, riches and a guest spot on Jason Calacanis’s “This Week in Startups” podcast.

I captured some of the magic on stage and in the room in this Flickr photo set. (Ah, Flickr, you were on that fast track once!) Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions


Photo courtesy of marketspan via Creative Commons

Flipboard, Foursquare, Instagram, memes & more ideas!

Chris AbrahamOK, we’re in the second week of January, but most of us are just settling back into work. So now’s a good time to think about where you want to take your digital marketing efforts for the rest of 2013.

Take what you want, leave the rest and let me know in the comments where you agree or (especially) disagree.

Start a blog

1I know what you may be thinking: Blogging is dead. However, if you’ll notice, most of what folks are sharing online via TwitterFacebookPinterest, Tumblr, and Google+ are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. Continue reading