August 7, 2014

Does your online business community need a moderator or manager?


A manager does a lot more than just moderate online discussions.

Target audience: Business executives, brand managers, marketing professionals, community managers, entrepreneurs, nonprofits, educators, Web publishers.

Post by Andrew Lisa

Andrew-LisaIf part of your social marketing plan is the establishment of an online business community, you may be wondering if you need the help of a moderator or manager. It’s important to understand the difference between the two, what they do and how they can help you.

I’ve been a part of forums both with and without a manager, and there are benefits and drawbacks to both approaches. Continue reading