September 3, 2015

How to automate your social media marketing

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Photo by Ryan Somma (Creative Commons BY)

Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamEven if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.

Some say from 9 pm to midnight on Sunday. Other say “the highest number of clicks per tweet on average occurs late at night, between 2 AM and 4 AM, local time,” according to MarketingProfs.  And the scientists over at Buffer concur. In The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occur between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

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September 15, 2014

Top 10 social media tools for pro marketers

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Mention, Zapier & Swayy should be in your marketing arsenal

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaWith so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing.

These tools range from free to paid, and from single-platform to multi-purpose. You’re sure to find a few that will fit perfectly with your current social media marketing campaigns and help you amplify your effectiveness.

What pro-level social media tools does your business use? Let us know in the comments!

 

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Mention: Better than Google Alerts

1Simple, user-friendly, and results-driven, Mention offers a more effective alternative to Google Alerts — a service many users have experienced issues with because of inconsistent results. Mention does what Google Alerts are supposed to, only better. Continue reading