Are you using Big Data effectively to grow your business & sales in 2015?
Post by Susan Payton
Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly.
Companies use data to look ahead and track what customers need before the customer knows herself what she needs. With so much information available, are you using it as effectively as you can to grow your business and sales? Continue reading →
Keep visitors engaged with a thought-out website strategy
When I’m not working on a Socialmedia.biz project, I work as director of social media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Andrea Fabbri, executive director of strategy. He’s a strategist’s strategist. During a recent meeting he quipped, “a website is a trap — or should be.” I had never thought about it that succinctly. It’s true!
Charities know it takes seven touches to garner a donation. Big brands know they need to fill the skies with advertising if they want to get into our consumer heads. Parents know that repetition is the secret to teaching their kids. The same thing is true when it comes to your website. Continue reading →
We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.
The SEOmoz team decided on the Top 10 apps below (in no particular order). However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.
Take a look at our list and please let us know your own favorite apps in the comments.
Google Analytics: Still top of the analytics heap
1Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it’s worthwhile to add Google Analytics to your site — it’s that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.
2Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords– a big plus for SEOs.
Google Website Optimizer: Conversion rate optimization
3These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google’s tool is free, and capable enough to get you well on your way with CRO.
4MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.