A taste of the Triptease site for crowdsourced reviews.
Triptease, OutTrippin, Diveboard ply the new waters of community-powered trips
Target audience: Entrepreneurs, travel companies, social startup managers, digital marketers, advertising agencies, educators, journalists, Web publishers.
One of the most interesting trends in social media in the past few years has been the rise of social travel sites and apps. The newest of this new breed is on display at TechCrunch Disrupt, ending today in San Francisco.
I’ve attended every TechCrunch conference from the beginning, and rather than write about the entire event, I tend to focus on a handful of startups that catch my eye.
Today, it’s social travel sites taking part in the Startup Battlefield. Tomorrow, it’s photos of tech titans, startup entrepreneurs, industry thought leaders, angel investors and attendees.
Triptease: Visually rich, people-powered travel reviews
I first met Triptease founder Charlie Osmond at last spring’s Launch Festival and immediately felt lured in the aesthetics of his startup and new site, which has a high-gloss magazine feel to it. You can almost smell the perfume.
“Travel reviews are broken,” with little innovation happening in online review sites over the past 12 years, says Charlie, a former UK Young Entrepreneur of the Year. “Our reviewers cover the best of travel — not just the five-star hotels but quirky trips and fun things to do along with the higher-end travel destinations.”
At the very beginning, the focus was on short reviews of amazing hotel stays, and that still seems the clearest path to profitability. In recent months the scope has felt a bit broader, with a look at the Surajkund Crafts Mela near Delhi, India, the Mount Panorama Bathurst Motor Racing Circuit in Australia and other adventurous, sometimes exotic locales. The reviews are short and to the point — sometimes only a paragraph of text accompanying the eye candy roll of images, provided by the reviewer, the hotel or another source. Continue reading