June 14, 2009

How one company uses Web 2.0 tools to run and promote their business

David SparkEveryone wants to be more efficient, productive, and successful. We’re constantly seeking advice on Lifehacker. We gravitate toward any post entitled “How to …” or “Top tips to …” And we’re feeding self-help book publishers who dominate 25 percent of the publishing market.

Rarely, though, do we get an opportunity to see one person or one organization completely open up the kimono and show us step by step how they deploy all of these time and cost saving techniques to actually run their business.

Stephen Jagger

Stephen Jagger

Last week, Stephen Jagger (@sjagger), CEO of Ubertor (web pages for real estate professionals), Reachd (web marketing training courses) and Outsourcing Things Done (high level virtual assistants), spoke to a group of entrepreneurs of the San Francisco Entrepreneurs Organization (EO) at Samovar Tea House at the Metreon in San Francisco. Here’s a summary of his presentation in which he talks about each of the tools he uses and provides an explanation of the value it brings to his business.

While I had used all but one technology Jagger mentioned, it was really eye opening to see an organization deploy all of these tools and demonstrate the business value they provided in terms of connectivity, productivity, and cost savings.

Step one: Lose the offices – Jagger used to have office space that his companies were spending thousands of dollars a month to maintain. An opportunity arose where someone wanted to take over their lease. Instead of searching for some new office space, Jagger and team all decided to go virtual. While they saved a fortune on rent and maintenance, they needed to adopt some Web 2.0 technologies in order to stay in touch and conduct business.

Continue reading