July 16, 2013

Which blog platform is best for your business?

blogs

Choices include Tumblr, SquareSpace, Weebly, LiveJournal (oh, and WordPress)

Guest post by Andrew Lisa

Andrew-LisaThe question I probably get asked the most is, “If I’m already on Twitter and Facebook, do I still need to blog?” It’s a trick question.

If you’re using Twitter and Facebook — or Pinterest or whatever else — you are blogging. They can call it social media or microblogging or whatever they want, but if you’re updating a personal page with text, photos, videos, or some combination of all of them, you’re already blogging.

For those of us who want to break the mold, get out on our own, and leave the constraints and privacy concerns of social media behind, follow this guide for determining which of the seemingly endless blog sites is best for you or your business. Continue reading

August 15, 2012

For online reputation, the best defense is a good offense

You can’t ignore the power that search holds for your business

Chris AbrahamIf you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business. It’s just cream — an additional channel for additional revenue.

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods. So, please beware. Continue reading