Today I was reminded that many entrepreneurs don’t fully appreciate how LinkedIn can shrink the business cycle in their favor, so here I’ll recount a hallway conversation in the hope that it will help you, too. Although the context is “starting up” an entrepreneurial venture, the same principles apply to job search — and for the same reasons. Entrepreneurs and job seekers all have burn rates and the need to find people with specific problems who are ready to act on the solution that the entrepreneur or job seeker proposes. Continue reading →
I heart Facebook. This morning I awoke to Yet Another Facebook Innovation (YAFI). Facebook amazes me because they are driven to make things easier for me — or at least give it a go. Facebook is willing to suffer constant backlash in order to improve usability and efficiency.
Case in point below:
In this particular case, the innovation is what I call a “Twitterish” innovation — stealing something directly from Twitter. A couple weeks ago, I stayed up until 12:01AM to secure another hype-drenched Twitterish innovation: vanity URLS: facebook.com/chrisabraham — I am such a sucker!
A multiple platform perspective to increase engagement
Specializing in Web 2.0 and social networking since early 2006, I’ve formulated strategy and programs for hundreds of business and government leaders. The main goal of these initiatives has been engaging people in the most appropriate and effective way. Since many of my clients are B2B (business to business, commercial) executives, I have worked extensively with LinkedIn because it has been most relevant for most situations (it still is).
However, I am increasingly seeing cases in which people have accelerated relationships by connecting in multiple platforms, and this is growing in importance in client work. Here I will offer a cursory introduction of this concept and how it can work.
Once upon a Myspace time, I tried searching for a few band profiles inside the Myspace network. I didn’t get the exact spelling and spacing right, and ended up on a total search maze. What a disaster! From there on out, I would actually leave Myspace, go back to Google and search there for a Myspace profile. Strange and sad thing is, Myspace search is actually “powered by Google.” Perhaps Myspace has made improvements in this area by now, but I wouldn’t know because I will probably never try again. A year or so later when Facebook features started trumping Myspace, so did its profile search. Facebook currently maintains a dominant position when it comes to people search. However, when the search involves anything outside of people, Facebook search is known to be one of the most frustrating experiences ever. Now after the fairly recent arrival of Google profiles, the fight for the most effective profile aggregator begins.
Facebook has been adding a whole lot of new features lately. Although they haven’t quite filled the cups of each kind of social profiler (ie: musicians, career seekers, etc) but they have certainly risen to the 3/4 mark, and are getting closer by the day. (Yes, I’m recording exact measurements).
Last week Facebook implemented a new fresh alerts system. But most recently and more importantly, they’ve now added the ability to group your friends by creating lists. This is possible, so far, via the Facebook chat window and also the “create” link on your homepage. The chat window’s new prompter makes the listing option hard to miss.