December 14, 2014

Email Marketing as Easy as Webmail

girlSortingMail

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamFor more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only real reason to do social media marketing, content marketing, inbound marketing, guest blogging, or column-writing. I take that back, selling and making money is the only reason, at the end of the day, but just ask anyone in the world of fundraising, ecommerce, and sales the true value, in dollars, of a fresh, segmented, double-opt-in, targeted list, per subscriber, and I bet you’ll pop your wig (upwards of $3+ per-record for really desirable lists). Continue reading

July 23, 2014

Why Google Plus is more like a forum than a social network

Five-things-Google-Plus-changed-in-our-world
A Google+ affirmation graphic.

Tips on what works and doesn’t work on G+

This is the second of a three-part series on Google Plus. Also see:
Hey Google! Here’s why Google+ is still a ghost town
Why Google Plus is the antisocial network

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIt occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board.

If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Continue reading

April 21, 2014

How to make the most of LinkedIn

Networking

Why LinkedIn deserves a second look by social marketers

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamPromoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Socialmedia.biz. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Continue reading

December 12, 2013

Say hello to the power of online communities


A one-minute video explaining Google+ Communities.

5 ways to join or create thriving communities

Target audience: Business executives, entrepreneurs, digital marketers, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanOnce upon a time, we’d listen to our friends and family as we go about making decisions for a new purchase. We would ask, they would tell us, and we’d then make a decision, having taking those inputs into consideration. While this might still be the norm, the Internet has ushered in a new trend: family and friends aside, we have communities and platforms teeming with people with varying levels of experience, knowledge, and insights on all things under the sun.

As the Internet evolved, small forums mushroomed, and eventually burgeoned into thousands of niche communities. Once concentrated around geeky “interest groups,” these communities have now matured to the point that they can make or break a business. That’s why community management is now a part of a smart content marketing strategy. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading