January 8, 2014

Why content marketing will ultimately triumph over link building

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BigStockPhoto image by Andrey Armyagov

Two radically different paths to getting discovered in Google search

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamLike Reese’s, link builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.

Without the content marketers and copywriters, there’s no there there. Without copy, there’s no text, and without text, Google is blind. Without well-written, high quality, descriptive and easily understandable copy, link builders tend to compensate by doing keyword research and writing clunky but functional hooks that used to work well enough luring the bots, spiders, and indexing agents. Continue reading