Shareable visual content drives click-throughs and link-backs
This is the second of a two-part series. Also see:
• How to use content communities to expand your brand’s reach
Guest post by Jacob Klein
You’ve finally done it — created one of the hottest videos the Internet has seen. It combines the incomprehensible virality of Rebecca Black’s vocals with the undeniable epicness of the latest Game of Thrones trailer. Phone this one in, people — this video is going to sell itself.
While it’s true that some pieces of great content seem able to spread without much, if any, marketing behind them, you’re not the type of person who likes to take chances with your premium content. You’ve created some beautiful, HD-quality video content that’s just begging to be shared and you want to give it the christening it deserves! Continue reading