August 18, 2009

Social Media Bootcamp at SF State

Seize the moment

JD LasicaI‘m spending this week putting together a Social Media Bootcamp presentation as part of Seize the Moment, a terrific end-of-summer event that takes place in 10 days at San Francisco State.

I’ll be presenting a Social Media Bootcamp with David Cohn, founder of, to kick the morning off. The all-day event will be geared to ethnic media publishers and feature multiple tracks: a Multimedia Content Bootcamp, a Website Warriors track, a Storytelling Toolkit track, a Business Innovations track and a Social Networking 101 track presented by the Public Media Collaborative (David, Susan Mernit and I are among the co-founders).

Conference details

What: Seize the Moment

Presented byRenaissance Journalism Center at San Francisco State University and ZeroDivide, in collaboration with New America Media

Agenda: A hands-on educational workshop to help members of the ethnic and community news media learn how to harness new technologies and reach new audiences. In-depth workshops will teach you new media skills and social networking strategies; show you how to grow your Web presence and introduce you to innovative business strategies to help your news outlet navigate through and even thrive in this tough economy. Some participants may want to opt for Nuestra Voz, a day-and-a-half boot camp taught in Spanish.

When: Friday, August 28, 2009
Time: 8:30am – 7:00pm
Location: San Francisco State University College of Extended Learning, 835 Market Street, 6th floor, San Francisco
Registration fee: $25 (amazingly cheap) Register here Continue reading

April 1, 2009

MindBites: The how-to video marketplace

JD LasicaAt South by Southwest Interactive a couple of weeks ago I heard about MindBites, a year-old instructional video marketplace based in Austin, Texas. I had the chance to sit down for a few minutes with Jason W. Reneau, founder & CEO, and Huntley Tarrant, vice president of business development, who walks us through the online learning and training site.

Unlike sites like, which require a fairly steep subscription fee, MindBites lets trainers set a price — generally as low as 99 cents to $2.99 — for watching an instructional video. Reneau says he came up with the idea after discovering that his only choices were hit-or-miss experiences on trainers’ websites or the old-fashioned Berlitz instructional CDs.

Continue reading

January 18, 2009

Dell features

I've been following the social media work of Bob Pearson, VP of communities and conversations for Dell, for some time (he's @bobpdell on Twitter).

So it came as a surprise when a friend IM'd to say, Hey, did you know Dell is promoting your blog? Well, no. But a look at their lead 58-second introductory video on Facebook about Dell's efforts with social media has Pearson showing off a blog about social media — this one.

Thanks, Bob! I've been aware of Dell's efforts to make social media more accessible to regular folks through its written guides and video screencasts, and I hope to highlight those in a new social media learning center I'm starting to put together.

You can join the Facebook group Social Media for Small Business, powered by Dell, here.