March 5, 2014

The Law of Large Numbers is the digital marketer’s friend

large-numbers

Target audience: Digital marketers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers.

Chris AbrahamHere’s the most poorly kept secret in the marketing, PR, sales, and religion world: Conversion is a numbers game. Whether it’s getting into the New York Times or going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford, numbers matter.

We depend not only on the generosity of strangers to keep the lights on, we also depend on the law of large numbers to make sure we reach enough people in general through our ads, our mentions, and reviews to make our end-of-month, quarter, and yearly numbers so that we secure that sweet bonus and the pool we promised the family. Eyeballs, viewers, readership, ratings — it’s all about getting in front of as many of the right people as humanly possible. Right? Continue reading