October 10, 2012

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Continue reading

September 20, 2012

5 tips on how to improve your Klout score

klout

Here’s why you should care about Klout & social influence

Ayelet NoffYou may or may not know about Klout, a San Francisco startup that identifies influencers and provides tools for influencers to monitor their influence. The company is best known for its Klout score, a a number between one and 100 that represents an individual’s overall social media influence based on his or her ability to mobilize action on social networks.

In the past I’ve been critical regarding the validity of Klout scores. Too many highly influential people that I knew ranked lower than striving social media amateurs. There seemed to be too much emphasis on creating as much noise as possible rather than quality online content. And Justin Bieber was the only user to have a perfect score of 100, a score higher than even that of President Obama. Something wasn’t right in the Klout universe. Continue reading

June 27, 2012

Blogger outreach is earned media not paid, right?

Chris AbrahamMy definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.

Continue reading

April 3, 2012

You don’t need to outrun the bear in social media

Ursus arctos middendorffi /kodiak bear/ Kodiakbär

Image via Wikipedia

Chris AbrahamThe best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.

You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark. Who is Mark? Well, I am sure you’ve all heard the joke about outrunning a bear… Continue reading

March 19, 2012

4 simple steps to measuring social media success


Image on BigStockPhoto by suravid

Deltina HayMost social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.

This article can help you develop an individualized, social media measuring framework. Follow these four steps:

Know your goals

1Any good marketing plan starts with established goals. You need to know what your goals are before you can measure how successful your efforts have been to achieve them.

What do you want to accomplish through your social media efforts? Some possibilities include:

  • Sell more products
  • Get more reviews
  • Establish yourself as a thought leader
  • Drive more traffic to your website
  • Generate leads
  • Increase your fan base
  • Reach a specific demographic

Outline very specific goals so you can measure the results of your efforts.

Establish your baselines

2Based on your goals from step one, establish measurable baselines you can use for comparison later.

Create a spreadsheet that includes:

  • Current sales numbers
  • Review counts
  • Number of hits in Google
  • Website stats
  • Other baselines specific to your goals

Clearly, some things are easier to measure than others. Quantitative elements like sales, website stats, and Google hits can be tracked easily. However, more qualitative elements such as thought leadership, influence, or customer satisfaction can be trickier to measure.

You may be surprised at just how many things are measurable in social media. Check out this post entitled “100 Ways to Measure Social Media” posted by Marketers Studio in 2009. This lists demonstrates that there are many things that can be measured. Your job is to establish which items are true indicators of your efforts based on your established goals.

Track your efforts

3There are plenty of tools you can use to help measure your social media efforts. Internal features of social media tools like Facebook and WordPress, free external tools, and paid services can all give you insight into how well certain strategies are paying off.

It is important during this step to use more than one tool to track your efforts. Each individual tool can give you specific insight into one or more aspects of your social media presence. Together, a carefully selected host of tools can give you a complete picture of how your efforts are paying off. Continue reading